
Making of OK Do.
1. Get an idea
The idea of a design think tank sprang from our need to create a home for uncompromised thoughts, writing and doing. We wanted to create our own platform for collaboration and projects. The idea of OK Do was first discussed during a loud gig. We could hardly hear each other, but a couple of messy sentences were enough to deliver a common understanding. The idea of OK Do is great at least in a sense that it’s something that we believe in and really wanted to do.
2. Team up
It would be lonely in a tank by yourself. We met a couple of years ago and had both been facing the challenge of defining (in one word) what we do. We design, research, curate, manage projects, make art, write and draw. OK Do allows us to be ourselves: renaissance women, interested in many things. We also like to combine our forces with other people and organisations. We currently collaborate with professionals ranging from artists to mathematicians. The wilder the combination the better!
3. Plan a lot
“Ideas are easy, execution is difficult” – so true. Planning took us a lot of time, tea and Google docs, and you could say this is the toughest design process we have faced so far. We found it very helpful to talk to other people and share opinions and ideas. Some references that inspired and helped us along the way: Wabi-Sabi by Leonard Koren, Whole Earth Catalog by Stewart Brand, AMO, Click Opera, Designing design by Kenya Hara, Space Collective.
4. Question a lot
The next step was to take the plans and have a critical look at them. We were inspired by a meeting with John Thackara, who advised us to get out and find projects and people instead of spending too much time on planning on paper. Practice proves which aspects of a plan work in reality and which don’t. Sometimes you get lost in your own thoughts and visions. It’s good to ask yourself questions and encourage others to pose them to you as well. For example, what am I doing this list for?
5. Name
Coming up with name proposals was not difficult but making the final decision was. We held a naming workshop where we came up with a hundred of alternatives inspired by relevant themes and the entire alphabet, and then started cutting the alternatives down. We also teamed up with friends and asked for ideas. In fact, the final name OK Do was invented by Martti Kalliala, a family member of OK Do. In creating a name we realised that no name is an island. The meaning of a name is affected by other aspects of the identity and what it represents. We chose OK Do because to us it tells a story about briskness, doing and wabi-sabi attitude.
6. Visualise and make the web
We teamed up with Åh in London for our graphic identity and with Jonatan Eriksson for web development. The first step was to decide that the visual identity of OK Do should merge wabi-sabi philosophy to both avantgardist and classical elements and strong usability. Although the idea of a tick and hand-written logotype came up quickly, it took a hundred of sketches before we had the identity finalised. The end-result proves that it is possible to create a successful identity over sea (we definitely did learn a thing or two about email communication). In addition to creating the OK Do identity, we started a collaboration with many designers, illustrators and photographers. Along with the other contributors they form an important cornerstone of all the OK Doing.
7. Interview and write
One of the best parts of starting OK Do is that we’ve had a good reason to meet and talk with exciting people. The first interviews include stories of Momus dancing around the subject, Markus Miessen describing the work and life of a cross-bench practitioner and the world of music according to Crashroots. We have been able to dig into topics that truly interest us, such as inequality and innovation in the information age and the aesthetics of science. Writing for OK Do has made us ponder about the nature of online writing: what is the right balance between more profound material and entertainment.
8. Find/make a project
The first OK Do assignment is conducted within a research project around the design of future education by the Confederation of Finnish Industries EK and The European Union. Started in spring 2009 when we took part in the workshops dealing with future business opportunities, services unbound by time and place and infrastructures of life, it has already contributed a great deal to the development of OK Do.
9. Launch
OK Do was launched on September 11, 2009 at a house party in Helsinki. The evening featured performances by Jaakko Eino Kalevi and Renaissance Man with sound painting by Jesse Auersalo and Daniel Palillo. In the same vein, we got our Home-Work-Home series started – a project exploring the idea of two merging spheres: home and work. The launch party marked an important turning point for us: OK Do was now officially alive! Read more about the launch party here.
10. Keep it going
After nine months of thinking and doing, OK Do is ready – but just in one way. We are looking forward to many projects, collaborations, learning, thinking and doing! Contact us to collaborate or say hello@ok-do.eu!


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Working somewhere in between art and science, you aim to generate discussion about the relationship between technology and people. How would you define the role and purpose of design? And how do you define critical design?
AD: The question of art and design is problematic. A lot of people want to see us as artists, but we definitely see ourselves as designers trying to push the discipline forward, asking questions about design and through it. In fact, we launched the term critical design ten years ago in order to describe our work. Sometimes people think it simply means criticism; that we are negative about everything, anti-consumerist and against design. Some people relate it to critical theory; to Frankfurt school and anti-capitalist thinking. We are definitely aware of it, but then again not in that category either. Critical design is about critical thinking – about not taking things at face value. It's about questioning things, and trying to understand what's behind them. In essence, our objective is to use design as a means for applying skepticism to society at large.
[caption id="attachment_1403" align="alignnone" width="549" caption="a/b – "a sort of a manifesto that positions what we do in relation to how most people understand design" – by Dunne&Raby. Typography: OK DO."]
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You have compared design to art, using film and literature as examples of genres that are critical yet create pleasure. What do you think design and art can learn from each other?
AD: I think that art shouldn't need to exist. In an ideal, utopian world, everyday life would be so rich, meaningful and challenging that we wouldn't need this separate category called art. I kind of feel that art exists because design has failed. Learning from artists, designers should become bolder, more imaginative and critical. I'm not sure if art needs to learn from design, though.
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In Design Noir (2001), you wrote that "beneath the glossy surface of official design lurks a dark and strange world driven by real human needs". Do you feel that contemporary products do not match people's needs – and has this improved since you wrote Design Noir? Do you think that people are reacting to that themselves and how should they be involved in design processes?
AD: I think the internet has expanded the range of possibilities for pleasure and for fulfilling one's personal desires and fantasies, no matter how strange you are. But this still doesn't apply to products, which remain essentially functional. However, the background or the infrastructure of products has definitely transformed. Before, if you were obsessed about something unusual – like I was about strange radio cultures – it was hard to find any information about it.
AD & FR: Involving people in design processes relates to the do-it-yourself culture which we are not so interested in. Everyone can start making and modifying things themselves, but we believe it's important to have experts who can do special and beautiful things that are beyond the abilities of non-professionals.
AD: I get annoyed when people think that the DIY culture has made professionals useless. However, there are a lot of independent – yet professional – designers out there who offer radical products they create on their own.
FR: They are like activists; bottom-up designers. We like the story of activism, that there is room for free inventors. A good example is designer
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Thinking that Finland hasn't really been the design country worth its reputation after the golden era of the 1950s and '60s, we started by discussing what made Finnish design interesting back then. Having to make the most out of the little that Finland had after the Second World War, design was blended into production, and a forward-looking spirit of collaboration between different disciplines generated intrepid, even utopian, ideas.
Marikylä ('Mari' village in Finnish) was a village designed together by the founder of Marimekko
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Another classic Finnish brand springing from a lifestyle,
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An interesting contemporary design brand that respects Finnish traditions and skills yet renews them open-mindedly is
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Another new brand that we feel has potential to turn design products into classics is fashion label 
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The book also contains many musical and sonic references – sentences like “They were busy looking at each other with clicking metal eyes.” or stories about a band called Sonic Flower Groove after an album by the Scottish group Primal Scream. Would you say that you experience places through their sonic environment?
Being a musician I obviously have to pay a lot of attention to that. One reason behind the Sonic Flower Groove episode is that the first time I discovered Berlin was when I came here on tour with Primal Scream in 1987. So I was thinking what if it was reversed, that I was actually coming from Berlin and experiencing Scotland in the same way. And I guess that happened with many places, I discovered them as a musician. Music was a way to get my travel expenses paid.
How would you describe Berlin, your current home city by these attributes?
Berlin is a very quiet town. It has made me lose interest in pop music. The main sound on the streets is the birds singing. Germans like to see their cities as extensions of the forest and there are trees everywhere. And that’s very different from e.g. London where there is a lot of pollution and most of the sounds come from traffic or small speakers in every corner in every sandwich bar… And time is money. In that sense, Berlin is much less capitalist, much less toxic. And you can hear it. It’s a very avant-garde, experimental city. Even when you go to concerts you often end up listening to field recordings or the sound of a contact microphone being scraped up and down, sounds of ping pong balls or balloons. All this could be seen as utterly pretentious in many other cities but here you don’t have to have an aim or a commercial purpose in what you do. One can escape all sorts of obligations and necessities. That’s probably one reason why I have stayed here for so long.
Scotland number one hundred and three reads: “A computer makes a Scotland seem almost unnecessary.” Could this thought be applied to all distant places with internet access – like Finland, my home country, which you even refer to in the book (Scotland 136) – or is it rather a comment on a lack of identity?
Well, I think we’re seeing a crisis in national identity. I was quoted in a magazine saying that my true motherland is the internet. I feel like wherever I travel I’m always in this country called the internet. Or maybe it’s the operating system that counts – and I do almost feel a certain patriotism towards Apple computers. However, there’s another part of my identity that’s very Scottish. Whatever that is.
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You have lived in major cities around the world. What makes you move, and what made you leave Scotland in the first place?
It’s just a pattern I established very early because of moving with my father’s work when I was a child. After studying in Scotland I left for London to make it in music – a thing that all the Scottish musicians do. London felt like a bigger version of Scotland where more things were possible. Since then, my whole life has been motivated by appetite for certain things in certain cities. I’ve been lucky not having to work and being free to go wherever, even if it has made me very poor sometimes. Tokyo is my favourite city in the whole world. If my books are successful, that’s exactly where I’m going to go next.
How does the change of living environment affect your work?
When I was in Japan I felt quite isolated because I was a foreigner and I couldn’t speak too much Japanese. I found that my Scottish identity was becoming more important there. The album I made in Tokyo even has these rather strange Scottish songs on it. Berlin has brought up the need to experiment with sound because that’s just what people do here. I can spend my mornings at home writing something and the rest of the day is free for discovering something new. Then again London was a very commercial city so I tried to be successful and make lots of money. Living and working abroad makes you realize how only half of your personality is your own to control and the rest is really open to influence. I mean, we’re all chameleons in some way and the environment does change you. There’s a dialectical process going on between the environment and your personality.



